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Research papers

From mythmaker to gardener

We conceived a study in which we explored what makes people act, at the most fundamental level and, further, what makes people act on behalf of brands. In this paper, we'll explain what's behind an openness to act on behalf of brands, what needs this...

Catalogue: Qualitative 2007
Authors: Keith Navratil, Mitra Martin, Anita Black
Company: Hall & Partners
November 12, 2007
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Citation

Navratil, Martin and Black (2007a, November 12). From mythmaker to gardener. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/from-mythmaker-to-gardener